01. Research & Discovery
First, we give your small business the expert-level competitive analysis it deserves by looking at your industry, your competition, industry-specific keywords, and more. Next, we'll do an internal audit of your existing products by looking at your design and previous development methods. By the end, we'll have a crystal clear picture of what strategies to keep and what areas need improvement.
02. Brand Foundation
Now it's time to look at your brand with fresh eyes. Together we'll find ways to build on your current brand or create a new, memorable brand that will help you better connect with your target audience. Whether you're looking to touch up an existing public image or rethink fundamental elements, we're ready to build a creative and cohesive brand that sets you apart from the competition.
03. Design
Next up is your design. We use design to improve your business on many levels. We can establish a unique aesthetic, comb through design layouts for usability issues or take a comprehensive look at your information architecture. This work's final products could include design comps, a complete style guide, or a UI kit ready for building your app. Together, we'll make a beautiful brand design you can use across all of your marketing efforts.
04. Develop
In step four, we're kicking off development. Depending on your need, this could involve web development or software work. We'll show you a snapshot of work completed and our latest progress in our weekly or biweekly meetings. You'll understand what we've worked on, have the opportunity to ask questions, and provide feedback on the project.
05. Measurement & Knowledge Sharing
Before we wrap up our work with you, we create measurements and choose tools that will help you understand our work's impact on your bottom line. With options like training, learning platforms, or detailed documentation, we ensure that you're ready to take back the reins. Best of all, you'll have a clear understanding of how to take control of future technical projects so that your business can continue to evolve in the digital space.